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July 9

Wall Street Journal

The Messy Business of Selling Meal Kits

Published July 27, 2018

“’Building a perishable-food business is not something you do quickly or lightly,’ said Don Barnett, Sun Basket Inc.’s chief operating officer, who began his career at Dole Food Co. and has 25 years of experience with perishable food, including roles as a cofounder and CFO at organicgirl, a packaged salad company.

To help keep a lid on costs, Sun Basket, whose meal kits target health-conscious consumers, has gone so far as to set up a Midwestern distribution center in a converted limestone cave—a cheaper way to keep its products cold than spending millions to convert a conventional warehouse in the region for refrigeration. The temperature inside the underground facility remains stable regardless of whether it’s hot or cold outside, so the company spends less on electricity.”


Why Sun Basket Is Going After the Healthy Lifestyle Market

Published May 22, 2018

“The meal-kit delivery service specializes in specific diets from Paleo to gluten-free to Mediterranean, which is how it differentiates itself in the space. “We’re not trying to be all things to all people,” says CEO Adam Zbar.”

WholeFoods Magazine

Sun Basket Launches Diabetes-Friendly Meal Plan

Published May 18, 2018

“The San Francisco-based healthy meal kit delivery service has launched a Diabetes-Friendly Meal Plan for those with diabetes.  All of the meals have been chosen in collaboration with the American Diabetes Association® (ADA).”


Meal kit service Sun Basket tries to reach a new audience: 30 million people with diabetes

Published May 17, 2018

“Sun Basket told CNBC it has created recipes with the help of the American Diabetes Association that are high in fiber and low in sugar and sodium, to better assist diabetics manage their blood glucose levels without sacrificing flavor.”

Reader’s Digest

I Tried Every Popular Meal Kit Delivery Service—and This Is the Best One

Published Apr 22, 2018

“Sun Basket has definitely taken the meal kit game up a notch. The company has made the most concessions for people who are serious about healthy eating and has the most choices for different types of diets. For example, while I try to stick to a Paleo/Whole30 lifestyle for 90 percent of the week, I wasn’t always able to do that on many of the other meal kits. However, with Sun Basket, not only was I able to stick to my eating regimen, but I also I enjoyed some pretty great meals too, including a poached salmon salad with tahini goddess dressing and lettuce-wrapped turkey sliders.”


A Meal Subscription Box That’s Seasonal And Earth Friendly

Published Apr 22, 2018

“There’s really nothing like a delicious cooked meal in the comfort of our own home after a long exhaustive day at work. This is where a meal delivery service comes into play. Having healthy, organic ingredients delivered right to your door can save you time and help pave the way for a more healthy lifestyle. Sun Basket, a meal delivery company that delivers dietitian-approved meal plans that offer organic, gluten-free, vegan, vegetarian and Paleo, aims to make your cooking easier and healthier.”


Healthy Cooking Made Easy

Published Apr 19, 2018

“There is a lot of money to be made in the meal-kit business. Adam Zbar, CEO of Sun Basket, explains how he is disrupting the grocery industry.”


Meal kit company Sun Basket bought a cave, and it’s helping them beat Blue Apron 

Published Mar 29, 2018

You see, Sun Basket owns a cave — and it saves the company thousands of dollars in utilities every month.

The San Francisco-based company is well aware that the meal kit industry’s sustainability has come into question in the last year, but it’s not too worried. While other companies such as Blue Apron have suffered from distribution issues, Sun Basket’s facilities are running smoothly and growing bigger.”

Fast Company

Here’s Why Sun Basket Just Got $58M, Even As Meal Kits Like Blue Apron Are Flailing 

Published Jan 25, 2018

Meal kits are having a tough time retaining customers, but health-focused Sun Basket has something its competitors don’t.” 


How To Make Plant-Based Eating Easier This Year

Published Jan 4, 2018

Meal planning with Sun Basket keeps you on track with your plant-eating goals AND helps to reduce food waste–something we should all be conscious of.”

Cooking Light

Sun Basket Launches Heart-Healthy Meal Delivery Service

Published Oct 11, 2017

“Sun Basket is the first meal kit service to obtain the American Heart Association’s Heart-Check certification…recipes in the [Lean & Clean Meal Plan] have undergone meticulous evaluation to ensure they abide by the AHA’s strict nutrition guidelines.”


Exclusive: Unilever is Investing in the Red-Hot Meal Kit Space

Published May 11, 2017

Over a relatively short period of time, Sun Basket has built a clear leadership position as the best healthy, organic meals service platform.” 

Fast Company

Meal Kits May Be Winning Us Over - And Unilever Wants A Seat At The Table

Published May 11, 2017

The packaged-goods giant’s new investment in Sun Basket shows the allure of niche food markets.”

PC Mag

Sun Basket Meal Delivery Service

Published Mar 07, 2017 

“Sun Basket offers some of the most delicious food we’ve encountered in our meal-kit-delivery-service reviewing, and the packaging is sensible and mostly recyclable, which isn’t the case with most competing services.”

Tech Crunch

Sun Basket Cooks Up Another $15 million for gluten-free and paleo meal kits

Published Feb 17, 2017

“We like that they use a very data-driven approach. Data guides everything they do from ingredient selections to the logistics of delivering hundreds of thousands of meals to homes.” 


5 Ways to Add Some Zen to Your Life

Published Jan 27, 2017 

“[Sun Basket’s] food was packaged beautifully in individual brown paper bags, everything came out delicious and was ridiculously easy to prepare.” 


6 New Healthy Meal-Delivery Programs to Kick Off the New Year

Published Jan 11, 2017

“Focusing on detoxifying and anti-inflammatory ingredients, Sun Basket’s latest program lasting the month of January, Lean & Clean, is designed to cleanse the body and take the hassle out of shopping for and preparing dinners.”

Los Angeles Times 

Curious about meal kits like Blue Apron or Purple Carrot? These six sites deliver the goods

Published Dec 29, 2016

“Sun Basket makes a strong showing in this round up of six meal kit services. Added bonus: Sun Basket is the lead image with a killer caption: “Sun Basket is the only service that offers all-organic and non-GMO ingredients for its recipes, like this one-pan shakshuka.”

USA Today

The shocking amount of food American’s throw out 

Published Dec 1, 2016

“An average American throws away over 80K worth of food in their lifetime…the average adult [throws away] $26 of leftovers every week.”


We Tried Meal Kits That Are Supposedly Healthier Than Blue Apron – Here’s How They Rank We have a new meal kit champion

Published Dec 15, 2016

“Sun Basket wins because the food is just that good. I actually gave it a higher rating than Peach Dish, the winner of my first article testing and comparing meal kits. They’re priced about the same, as well. But Sun Basket was simply the most delicious, and I really appreciate how often it deviated from dishes like pasta and meat-with-a-veggie, which seem to be staples of the subscription meal service industry.”


I Tried 2 Thanksgiving Meal Delivery Services, and Here’s What Happened

Published Nov 17, 2016

“Sun Basket’s offerings had a chef-y angle to them, kale and leek gratin with gruyère being my favorite. It’s like a fancy take on spinach casserole.”

Tasting Table

7 Easy Thanksgiving Meal Kits to Save Your Holiday 

Published Nov 4, 2016

“Healthy meal kit company Sun Basket leaves the turkey to you and focuses its box on everyone’s favorite part of the meal: the sides.”

Packaging World 

Top 10 sustainable packaging stories of 2016

Published Jan 2, 2017

“10. Video: Meal-kit company debuts first 100% recyclable and compostable packaging

San Francisco-based Sun Basket aims to divert more than 5 million pounds of waste from municipal landfills in the first year of using new recyclable, compostable packaging.”


These Food Kit Options Are Not Only Healthy, But Cut Down Your Kitchen Time In A Major Way

Published Nov 17, 2016

“This organic, nutritionist-customized food delivery service can be adjusted for vegan, vegetarian, gluten-free, and Paleo eaters. But that’s not all: Unlike anything else out there—including, yes, Blue Apron—it is the only meal delivery service to cover breakfast as well as lunch and dinner.”


Williams-Sonoma Enters Meal-Kit Market

Published Nov, 2016

“For the two San Francisco Bay Area companies the marriage of their brands seemed like a natural match. ‘We saw it as a great partnerships with both of us focused on making cooking easy and delicious and promoting the Northern California value system,’ said Adam Zbar, CEO, Sun Basket.” 


Williams-Sonoma Hops on the Meal Kit Bandwagon

Published Nov 1, 2016

“Williams-Sonoma — the high-end kitchen-supply store — is the latest company to start slinging boxes of pre-measured and packaged raw foods ready for cooking. The company has announced a partnership with Sun Basket, a company that specializes in organic and non-GMO meal kits, on a line of co-branded boxed kits.”

Business Insider

An unlikely company is building a Blue Apron killer in the $5 billion battle for your dinner

Published Nov 1, 2016

“Williams-Sonoma is getting into the meal-kit business.

The cookware company is partnering with San Francisco startup Sun Basket to offer organic, non-GMO meal kits bundled with Williams-Sonoma kitchen tools.

‘It’s a really exciting partnership for us,’ [said Sun Basket CEO Adam Zbar] in an interview with Business Insider. ‘It helps elevate our brand and take it to a national audience.’”

Buzz Feed

Here’s What It’s Like to Actually Cook All The Meal Delivery Kits

Published May 1, 2016

Buzz Feed rates Sun Basket the #1 meal kit delivery service with a 10/10 rating - "They nailed it.”

Wall Street Journal

Workout Buddies and Work Colleagues

Published August 3, 2015

Learn how Sun Basket CEO Adam Zbar stays healthy and keeps the spirt of competition alive in the office.  Fun fact: The name Sun Basket was inspired by Adam and Tyler’s early-morning “Sun Runs”!

Last fall Mr. Zbar and Sun Basket’s head of branding and user experience, Tyler MacNiven, began Friday sunrise workouts. Mr. MacNiven, 35, won the TV show “The Amazing Race” in 2006.  [They] meet at the Miwok trailhead in the Marin Headlands at 5 a.m. with the goal of reaching the top just as the sun is rising… Mr. Zbar and his fiancée cook Sun Basket meals three times a week. They subscribe to Sun Basket’s Paleo meal plan… Portion control and smarter food choices have led Mr. Zbar to drop to 177 pounds.”


Sun Basket Raises $15M Up Round as Overall Food Delivery Market Cools

Published Jul 26, 2016

“We started this [Sun Basket] focusing on meal-kits and how we provide an easier more delicious solution,” said Adam Zbar, founder and CEO, Sun Basket. “What we have realized is that we have a built a pretty radical solution in terms of how to create a better more efficient way to bring organic food to people in the U.S.”

The New York Times

It’s Dinner in a Box. But Are Meal Delivery Kits Cooking? 

Published April 4, 2016

“Devotees of the culinary sensibilities of Northern California can join Sun Basket, where one of its owners, Justine Kelly, the former chef de cuisine at Charles Phan’s Slanted Door in San Francisco, develops the recipes.

She wrote 450 recipes last year, and each month sends out about 150,000 meals like lemongrass- and coriander-crusted pork loin and coconut-almond breakfast smoothies. The price works out to about $11.49 a meal, which she admitted makes it a luxury item for some. But Ms. Kelly said she has friends who aren’t wealthy who use it because the time-cost ratio works in their favor. “Honestly, especially in the Bay Area, it can be cheaper to do a meal kit than shop,” she said.”

Tasting Table

The 5 Best Ways to Get Healthy Food Delivered

Published Oct 3, 2016

“Using 100-percent recycled products is a huge plus, considering how much waste these services can accumulate. Sun Basket is also the first kit to offer a breakfast option and lets you swap a dinner for two morning meals. Fingers crossed other services follow suit with this idea.”


Do Meal Kits Provide Great Taste Along With Convenience?

Published June 2, 2016

“I tried the Salmon in Chraime with Mint couscous and really loved the vibrant flavors. The fish was Wild Alaskan salmon and the sauce was made from pureed tomatoes with a touch of spice, couscous with fresh mint, and a lemon-spiked yogurt sauce with dried sumac sprinkled on top. It was incredibly fresh tasting Moroccan-style food, and introduced me to some new flavor profiles. I was impressed with the quality of the fish and all the ingredients.” - Kathy Gunst (NPR’s Here & Now) 

Listen to the audio review here!

San Francisco Magazine

Everything but the Bird

Published November 2016

“There are very few things that can improve upon perfectly roasted brussels sprouts, particularly when the outer leaves are crunchy and golden brown. But Sun Basket chef Justine Kelly has done them one better with the addition of hazelnuts, currants, and roasted delicata squash.”

“And while you have to put the (completely organic) dish together yourself, Sun Basket makes it easy.”

Tasting Table

100 Percent Recyclable Meal Kit Packaging Is Here 

Published Aug 3, 2016

“When Sun Basket’s head of user experience, Tyler MacNiven, found out that ‘90 percent of Sun Basket’s packaging was not being returned and was ending up in a landfill,’ he knew he had to do something about it. The company wanted to offer an easy way for customers to recycle and compost the products at home without sacrificing freshness and quality of food.”


How Losing 50 Pounds Inspired This Entrepreneur to Start a Successful Startup

Published Jan 22, 2016

“"Do you want your 40’s to be good or bad?“ Adam Zbar’s doctor asked pointedly. These words pierced his heart when the doctor told him that all his blood pressure and heart rate were going in the wrong direction. He had just sold his first company, Tap11, to the founders of YouTube. Zbar should be celebrating life instead of fearing it. He had a simple choice to alter the trajectory of his life–change his diet.”

Meal Kit Deliveries Poised for Growth

Published Dec 4, 2015

"If you’re a busy professional, if you’re a busy working mom, busy working dad, busy couple, it’s just the type of thing where you can have the experience where we’re almost like a farmers market in the sky, curated by a great chef,” said Adam Zbar, CEO of meal kit delivery company, Sun Basket.


13 Gift Ideas to Spoil the New (and Likely Tired) Mom in Your Life This Mother’s Day

Published May 2, 2016

“Set up a delivery from Sun Basket and your new parents will have fresh, organic ingredients delivered to their door.”


Sun Basket Gobbles Up $4.5MM in Funding

Published September 17, 2015

“Founded by Adam Zbar and Justine Kelly, the former head chef of the James Beard Award-winning restaurant, Slanted Door, Sun Basket began with the mission to bring Northern California’s healthy food sensibilities to the rest of the country via easy-to-prepare recipes and sustainably sourced, organic ingredients… “We really want this to be something that is easy and enjoyable,” said Zbar. “The beauty of doing farm-to-table is less ingredients is more, and it really focuses on the flavor profile of each one of those ingredients.”

Oprah Winfrey Network

A Roasted Salmon Dish That’s So Good It’s “Upsetting” | Home Made Simple

Published Mar 19, 2016

6 healthy food trends for 2016

Published Jan 6, 2016

“People want to cook fun and delicious meals at home, but many don’t want to spend time searching for recipes and shopping for ingredients. Thanks to this, meal kit services like Blue Apron and Plated saw huge growth last year and 2016 will see it continue to expand. Look for new services that offer solutions for every type of diet, including vegan and paleo, and cater to millennial tastes. New delivery services include the Mark Bittman-curated Purple Carrot, Hello Fresh, One Potato, Sun Basket and Peach Dish, offering Southern-inspired dishes. Phil Lempert, the guru of food predictions, says that 2016 will bring celeb chef-driven meal kits and we’ll see some brands consolidate to create the Amazon of meal kits.”

Buzz Feed

10 Life-Changing Things To Try in April 

Published April 4, 2016

“To save time, I’ve been trying out meal-in-a-box kits (or what a colleague of mine calls “Lego recipes”). There are a ton of options (Blue Apron, Plated, Purple Carrot, and HelloFresh, to name a few), and most of them suffer the same pitfall: insane amounts of packaging, which makes my Earth-loving heart hurt.My favorite box so far is Sun Basket because a) it comes with a return label for you to ship back the box, ice packs, and insulation for reuse; b) it’s an SF-based company that sources produce from West Coast farms (the others are based in NY); and c) the veggie recipes are actually filling, healthy, and INSANELY good.”

San Francisco Chronicle

Six healthy meal-delivery services in the Bay Area

Published Feb 1, 2016

“Another meal kit, this one from former Slanted Door chef Justine Kelly. A few great things about this one: You can customize your meals, first within a category (Paleo, gluten-free, vegetarian, etc.) and then the actual meals. You don’t just get what you get, as is the case with many other meal kits. I opted for baked eggs with tomatoes and pistou, turkey sausage with beet apple salad and walnut vinaigrette, and shrimp with blood orange-jicama salad with salsa verde. “Clean” or not, this is the kind of food I want to be eating. Also great: Each meal’s ingredients come in a paper bag, so there aren’t a million ingredients and individual bags, meaning there’s less waste. And there’s a paid shipping label so you can send back all of the ridiculous packaging that keeps everything fresh and cold. Overall, at $11.50/serving, it’s a winner — possibly my favorite so far of the meal kits I’ve tried.

New Hope Network

Fierce meal kit competition sparks sustainable innovations

Published August 10, 2016

“We went from 10 employees to now 400 employees,” says Sun Basket’s Zbar. “We’ve grown hugely.”

San Francisco Chronicle

Prepped Meal Kits: All You Do is Cook

Published March 27, 2015

“Perhaps the last word on Sun Basket should come from my pal who shared the fish dinner with me one night.  …She pooh-poohed the entire concept of meal kits as too much work and too expensive. But after sitting down to eat, she proclaimed the plate the most delicious meal she’d had in weeks. Convert alert.”

San Francisco Business Times

San Francisco Startup Cooks Up Service that Brings Healthy Food to Your Door

Published May 11, 2015

“There’s a new player in the subscription delivery game that’s combining the convenience with a broader mission: helping people learn to eat and cook healthy, sustainable food.”


10 Food Delivery Services For Every Personality

Published Feb 10, 2016

“For Farm-to-Table Fanatics // Strengths: Offering Paleo, gluten-free, and/or vegetarian options, Sun Basket prides itself on using the freshest, non-GMO produce, sustainably sourced seafood, and pastured meats. The quality of the ingredients truly impressed us! Better yet, the recipes are incredibly flavorful even though they only take 30 minutes. To top it all off, the box comes with a return delivery sticker, so all of the packaging can be returned to the company via USPS. Hooray for offsetting waste!”


7 Ways To Make Healthy Cooking Easier, So You Can Eat Well At Home Too

Published Mar 21, 2016

“Roasting vegetables is a great way to get a lot of fiber with lots of rich, caramelized flavor, and it’s so easy,” says Chef Justine.

San Jose’s Office of Economic Development (OED) 

Sun Basket—The Newest Addition to San Jose’s On-Demand Economy Creates Jobs

Published June 27, 2016

“You may be wondering how these on-demand services are shaping our local economy. San Jose’s newest addition, Sun Basket, has created 225 new full-time jobs with full benefits, and is on track to grow to 300 jobs in the near term. Sun Basket is an e-commerce meal kit subscription service that delivers chef-created recipes with pre- proportioned fresh ingredients to their online subscribers.”

AZ Tech Beat

Farm-to-Table Meal Service Raises $4.5MM

Published October 22, 2015

“Meal delivery service Sun Basket combines two markets — the demand for fresh, non-GMO groceries and the delivery system to provide these items to a customer’s door.”

Food Gal - Carolyn Jung

Test Driving (and Cooking) Sun Basket

Posted June 26, 2015

“When I was invited to try out a free delivery by San Francisco’s Sun Basket, I was swayed to do so by a couple of factors.

First, the recipes for the cooking kits were developed by Justine Kelly, former executive chef at The Slanted Door in San Francisco. Second, the quality of ingredients is impressive. The kits include organic, seasonal ingredients from highly regarded purveyors such as Dirty Girl, Far West Funghi, Water 2 Table, and Marin Sun.”

Seattle Refined

Fine Dining At Home? Easy Peasy Lemon Squeezy

Posted July 1, 2015

“Cooking the meals could not have been simpler or more fun… And the food itself? Well that was a revelation.”

Try Anything Once Culinary

My Review of Sun Basket

Posted July 14, 2015

Video review and unboxing of Sun Basket organic meal service

In Sonnet’s Kitchen

Sun Basket Meal Review

Posted July 20, 2015

“O.M.G. I can honestly tell you that I have NEVER been so impressed with a meal delivery service before!”

Grass Fed Girl

Healthy Dinner Recipes from Sun Basket Delivery

Posted July 21, 2015

“I was so excited to have something to make for dinner that was healthy but still tasty.  I would order this service over and over just to try new recipes and to solve the boredom of weeknight meals.”